Job Description

VP of Marketing Analytics Remote - US-based EST $220,000-$240,000 base + bonus FinTech - Consumer A leading digital consumer brand is hiring a Vice President of Marketing Analytics to drive strategic insights across high-volume, multi-channel acquisition campaigns. This role sits at the heart of data-led marketing performance and will lead a team that transforms marketing investment decisions with cutting-edge analytics, experimentation, and attribution modelling. This is a rare opportunity to step into a high-impact leadership position with full ownership over analytics strategy, tooling, and stakeholder influence across Marketing, Product, and Finance functions. THE ROLE As the VP of Marketing Analytics, you will: Own and deliver the end-to-end marketing analytics roadmap, aligning with wider commercial and growth objectives. Lead a high-performing analytics function, setting best-in-class standards across attribution, media mix modelling, and lead scoring. Build out robust forecasting and performance dashboards (Salesforce/Tableau CRM) to optimise ROI across Paid Search, Social, TV, Affiliates, Direct Mail, and more. Partner closely with senior leadership to shape strategic decisions through data storytelling and experimentation. Drive the evolution of analytics infrastructure including automation, real-time reporting, and data governance. Work cross-functionally with Data Science to embed predictive modelling and machine learning into prospect targeting and segmentation. Promote a culture of data-driven marketing across the organisation, embedding best practices in testing, analytics ops, and measurement. YOUR EXPERIENCE ~10+ years in marketing analytics roles with at least 3 years in senior/executive leadership positions. ~ Proven track record influencing C-suite and non-technical stakeholders with commercial insight. ~ Expertise in attribution (MTA, MMM), A/B testing, predictive modelling, and campaign analysis. ~ Strong SQL and dashboarding skills (e.g. Tableau, Looker, or similar BI tools). ~ Deep understanding of data infrastructure, ETL pipelines, and analytics automation. ~ Exposure to web analytics platforms (Google Analytics, Mixpanel, etc.). ~ Advanced Excel modelling and comfort in high-volume data environments. THE PACKAGE Base salary: $220,000-$240,000 (dependent on location and experience) Bonus + competitive benefits Remote-first, US-based position, EST Timezone Strategic ownership and executive visibility in a scaling, data-first business Interested in a VP-level role that blends strategic impact with deep analytics? Click Easy Apply or message me directly to explore this further.

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