Job Description
Join to apply for the Vice President, FuturePlan Marketing role at Ascensus
2 weeks ago Be among the first 25 applicants
Join to apply for the Vice President, FuturePlan Marketing role at Ascensus
Get AI-powered advice on this job and more exclusive features.
FuturePlan is the nations largest third-party administrator (TPA) of retirement plans, partnering with advisors in all 50 states. FuturePlan delivers the best of both worlds: high-touch personalized service from local TPAs backed by the strength and security of a large national firm, Ascensus. Our roots go back decades, with nearly 30 outstanding legacy firms now joined together to deliver unmatched levels of service, innovation and expertise to a fast-growing client base from coast to coast. The FuturePlan team includes more than 500 credentialed plan professionals, 60 actuaries, and one of the industrys largest in-house ERISA teams. Learn more at FuturePlan.com.
Section 1: Position Summary The Vice President, FuturePlan Marketing is a key commercial leader, driving growth of the FuturePlan business with targeted clients through marketing. Were looking for a customer-obsessed, nimble, digital-first marketer, expert in Retirement, who is comfortable making quality decisions in a fast-moving, dynamic business environment.
This role will report to Ascensus Chief Marketing Officer and be part of the Marketing, Analytics & UX leadership team, as well as sit on the FuturePlan leadership team.
We are recruiting for 1 position that can be remote or hybrid in either of our Dresher Pa or Newton MA location. Section 2: Job Functions, Essential Duties and Responsibilities Strategy and Influence
- Define marketing strategy based on understanding of the FuturePlan multi-year strategic growth plan, market segmentation, customer behavior and competitive landscape.
- Lead and drive results by influencing cross-functional resources, gaining buy-in from key stakeholders, and encouraging all to bring their best thinking to position marketing initiatives for success.
- Develop and maintain relationships with FuturePlan Sales, seeking input on client needs and marketing programs/messaging, as well as keeping teams informed of all marketing efforts and the effectiveness of those efforts.
- Inspire and develop the FuturePlan Marketing team through transparent communications, respect and inclusion, clear goals and expectations, empowerment, and a shared vision for marketing excellence.
Execution Focus
- Develop and oversee execution marketing programs to support FuturePlan growth and retention objectives, including key offerings including 3(16), cash balance, institutional MEPs and PEPs, and actuarial services.
- Improve FuturePlan brand familiarity and articulate differentiation by clarifying our value proposition and developing effective messaging to communicate that value proposition and how products/services address needs that is translated across sales and marketing channels: sales enablement content, web, PR, social media, thought leadership, partnerships, events.
- Develop marketing programs and content to support sales.
- Oversee budgeting process for FuturePlan marketing with a commitment to transparency, effectiveness, and efficiency.
Intelligence and Scale
- Utilize marketing technology, data, AI, experimentation and client experience measurement to manage the lifecycle of marketing initiatives and improve client experience across marketing touchpoints.
- Measure and evaluate the short- and long-term performance and return on investment of programs. Continuously improve and optimize program strategy and execution as required.
- Collaborate with Ascensus Marketing, Analytics & UX teams to consistently execute, measure, optimize and report on FuturePlan marketing programs, as well as share best practices across marketing teams and promote One Ascensus culture and cross-functional communication.
Values and Risk Management
- Lead with our Core Values of People Matter, Quality First and Integrity Always.
- Protect, secure and properly handle all confidential data held by FuturePlan and Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information that could result in harm to FuturePlan, Ascensus or our clients.
Section 3: Experience, Skills, Knowledge Requirements - Growth-oriented marketing leader with ability to translate ideas into commercial outcomes
- Proven success managing complex projects, influencing others and working successfully in a highly collaborative team-oriented environment.
- Demonstrate resilience and ability to make decisions in challenging or ambiguous circumstances; comfortably shift gears in response to emerging priorities.
- Superior communication skills written and verbal
- Effective decision-making, problem-solving, and follow-through skills
- Foster teamwork, inclusivity, collaboration, positivity, while cultivating accountability and ownership
- Build positive, effective relationships with stakeholders at all levels
- Proven ability to recruit, develop and manage high-performing teams
- Demonstrate commitment to personal development and continuous learning
- Specific experience in B2B and Retirement marketing essential
- Minimum of 15 years of related experience.
- Four-year college degree, marketing/communications, or related field; Masters degree highly desired
We are proud to be an Equal Opportunity Employer
Be aware of employment fraud. All email communications from Ascensus or its hiring managers originate from @ascensus.com or @futureplan.com email addresses. We will never ask you for payment or require you to purchase any equipment. If you are suspicious or unsure about validity of a job posting, we strongly encourage you to apply directly through our website. Seniority level
Seniority level
Executive
Employment type
Employment type
Full-time
Job function
Job function
Marketing and Sales
Referrals increase your chances of interviewing at Ascensus by 2x
Sign in to set job alerts for Vice President Marketing roles.
Vice President and Head of Global Commercial Marketing, Point of Care
VP, Global Marketing, Workspace Security
Vice President of Marketing - Government Solutions
Boston, MA $200,000.00-$220,000.00 2 months ago
Vice President, Global Consumer Insights
Program Manager & Chief of Staff to EVP, Marketing
Regional Vice President of Sales and Marketing (East Coast)
Regional Vice President of Sales and Marketing (East Coast)
VP, Online Enrollment & Integrated Marketing Solutions (OPX)
VP, North America Sales and Marketing - Ophthalmology
Boston, MA $155,000.00-$217,000.00 3 weeks ago
Vice President of Technology & Engineering
Senior Vice President - Property & Buildings MEP Leader
Senior Vice President - Property & Buildings MEP Leader
Vice President, Product Development Testing
Boston, MA $175,000.00-$225,000.00 1 month ago
Assistant Vice President, Water Resources Engineering
Vice President, Drug Safety and Pharmacovigilance
Assistant Vice President, Water Resources Engineering
Assistant Vice President, Water Resources Engineering
Artificial Intelligence Engineering and Development VP
Quincy, MA $120,000.00-$187,500.00 4 days ago
Vice President, Drug Safety and Pharmacovigilance
Boston, MA $175,000.00-$225,000.00 3 days ago
Burlington, MA $140,000.00-$222,500.00 5 hours ago
Vice President of Marketing, North America
Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Job Tags
Full time, Temporary work, Second job, Local area, Remote work, Shift work,