Vice President (VP), Marketing & Communications Job at Mary Washington Healthcare, Fredericksburg, VA

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  • Mary Washington Healthcare
  • Fredericksburg, VA

Job Description

The Vice President of Marketing and Communications has oversight of all marketing, public relations and corporate communications functions. This position will work with the executive leadership team to develop marketing and communications strategies to enhance the MWHC brand and reputation and drive the current and future growth of the health system. In addition, the position will have responsibility to provide oversight and leadership to HealthLink, MWHC’s robust contact/call center operation. The position will also integrate recruitment, retention and workforce strategies into the marketing and branding efforts of the health system. Reporting to the Senior Vice President and Chief Strategy Officer, this role will promote MWHC services and engage stakeholders, focusing on internal/external corporate communications, and expanding markets. This individual will be an ambassador for the organization and serve with the Senior Vice President and Chief Strategy Officer building relationships at the community, state, and local level as well as with the various media outlets. Essential Functions & Responsibilities include: Patient Experience collaboration, Performance Improvement participation, Leadership and Operational Excellence fostering, Executive Oversight and Operations of communication strategies, Auditing and Policy Compliance, Strategy and Growth alignment with organizational plans, Financial Oversight including budget preparation and management, Human Capital engagement and leadership visibility, and Quality Assurance and Safety compliance. Qualifications require a master's degree in marketing, communications, or related field, 7-10 years of management-level experience preferably in healthcare, strong relationship-building skills, extensive experience in media relations and digital strategy, public speaking, and ability to navigate political and regulatory environments. The organization is an Equal Opportunity Employer.

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Job Tags

Full time, Local area,

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