Job Description

Position Overview PNC's Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are growing our Corporate Brand Marketing team to further support our newly launched Brilliantly Boring brand platform, ensuring our brand message is delivered consistently and with the highest level of quality. We are seeking a highly motivated and experienced Brand Marketing professional to join our growing team. Working alongside Brand Marketing leadership, this curious, growth-minded thinker will help shape our brand vision, playing a key-role as we execute against our ambitious national growth agenda. If you are passionate about helping deliver differentiated creative campaigns to drive business goals, we want to hear from you. This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager's discretion. At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued and have an opportunity to contribute to the company's success. Specific Job Functions to Include: Act as the lead brand consult for creative execution across lines of business, channels, and departments, ensuring adherence to brand guidelines and upholding creative quality. Support/administer ongoing brand education opportunities, identifying gaps in messaging and guideline adoption, application, and adherence. Brand change management oversight, helping deliver brand-related communications systematically throughout internal teams and touchpoints. Help identify and foster brand and creative strategy learning opportunities. Arming partners with a deeper understanding of brand delivery that can be scaled across product & experience offerings. Ensure a customer first lens is applied to all creative executions, rooted in insights, and tied to specific marketing strategy. Act as the arbiter of our enterprise promotional item strategy, ensuring our brand shows up with appropriate contextual relevance. Stay informed on and closely connected to all brand measurement strategies. Stay up to date on customer needs and market dynamics to help identify resonant, timely brand messaging opportunities. Ideal Candidate: Strong brand and creative sensibility. Big Picture thinker. Respect for consistency but ability to appropriately advise on flexibility in application. Committed to building strong relationships with colleagues and partners. Brings multiple stakeholders together to activate around a common vision and builds consensus among partners in a complex, matrixed organization. Listens to understand. Champions change and is energized by a challenge. Translates financial concepts/offerings into digestible and relevant customer needs. Advocates for and acts as the voice of the customer. Generates new ideas and comfortable helping to implement new ways of working. Converts ideas into action. Preferred Experience & Qualifications: 8-10+ years consumer marketing experience with direct experience in shaping creative marketing campaigns. Seasoned presentation writer, with the ability to influence through compelling storytelling and narrative building Strong creative development and production experience; experience leading relationships with internal and external agency partners. Advertising agency experience preferred. Job Description Leads the development and execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives. Supports the team in development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment. Translates desired business outcomes into marketing strategy and executes complex, integrated marketing programs/initiatives that may include advertising, sales content and internal communications. Serves the team as a leader and influences complex multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence. Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives. Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. Competencies Business Acumen, Business Analytics, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management Work Experience Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry relevant experience is typically 8+ years. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Certifications No Required Certification(s) Licenses No Required License(s) Pay Transparency Base Salary: $88,000.00 $145,200.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance. Application Window Generally, this opening is expected to be posted for two business days from 03/20/2025, although it may be longer with business discretion. Benefits PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards. Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster PNC

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