We are looking for a cards industry professional to lead Direct Marketing/Campaign Management for Credit Cards & Personal Lines/Loans Acquisition Marketing. Responsibilities include: Long-term campaign strategy development, annual marketing program planning, campaign & offer matrix design, test design & prioritization, budget management, direct mail investment decisions & cross-functional team management to ensure full-cycle direct marketing program implementation. The scope of the role is broad & includes Credit Card & Personal Loans/Lines campaigns across Prescreened & Invite-to-Apply offers spanning various channels like Branches, Direct Mail, Telemarketing, ATM, Digital etc. The individual will be required to provide leadership to a team of process managers & analysts who support the role. Strong strategic focus coupled with ability to translate complex marketing strategy into direction for program implementation, process management skills, extensive Credit Card Campaign experience & strong leadership skills. Ability to prepare well-structured, effective business cases & strategy presentations grounded in logical analytical insights are a must. Ability to lead cross-functionally, partnering with both internal (Risk, Finance, Analytics & Segment Management etc.) & external teams (Bureau, Data Processors & Mail Vendors). Knowledge of industry practices used for Credit Card Prescreening, Invite-To-Apply campaigns along with familiarity with Credit Bureau practices is required. Specifically this individual will be responsible for: Acquisition Campaign Strategy & Planning for Credit Cards & Personal Loans/Lines Develop & manage Direct Marketing long-term strategy & annual program plan. Develop the Campaign Calendar. Develop & execute extensive program communications around campaign calendar, campaign design, change management & success of the programs. Analyze & make recommendations on mailing decisions, application of response models by channel & size of the campaigns. Provide direction on DM program short & long term test designs ensure that test size of marketing cells & timing of test execution supports a robust Test & Learn methodology. Drive disciplined Test & Learn strategy to continue to refine program effectiveness & ROI based on the results of previous tests. Track & analyze program performance results & synthesize insights to develop future strategy recommendations. Collaborate with cross-functional partners List Processing, Analytics, Systems, Operations, Creative team, Channel Management & Product/Segment management teams to ensure effective management of the Direct Marketing area to deliver business results on time & within budget. Ensure strict adherence to compliance & privacy regulations & policies. Manage a team of 8 to 10 senior process managers & campaign managers. Motivate, grow & develop team members to meet business needs & objectives. Basic Qualifications: 7+ years database marketing experience and 4+ years management experience. Minimum Qualifications: 7+ years Financial Services Marketing experience. 8+ years of Credit Card direct marketing strategy development & program management expertise across channels. 4+ years of People Management experience - including senior team members. 3+ years of Budget management experience. Strong database marketing experience & ability to use customer data & insights to develop effective acquisition strategies. Strong understanding of the credit card business P&L, customer behavior drivers & cards marketing regulations is required. Understanding of creative development & management process is desired. Excellent strategic thinking, analytical skills, & influencing abilities. Ability to structure business cases & lead effective strategy presentations with the objective of gaining influence/buy-in from a broad-ranging audience is required. Background in process management & project management disciplines with their application to credit card marketing is highly desired. Undergrad degree in quantitative sciences (Math, Economics, Statistics etc) is highly desirable. MBA is preferred. #J-18808-Ljbffr
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